Taco John’s parent company, Spicy Seasonings, denied there is “anything ‘not cool’ about” obtaining a trademark for the phrase. The use of the phrase “potentially subjects Taco Bell and anyone else who wants to share tacos with the world to the possibility of legal action or angry letters if they say ‘Taco Tuesday’ without express permission from -simply for pursuing happiness on a Tuesday,” the original filing said. The company has sent cease-and-desist letters to restaurants in markets where they operate and use the phrase Taco Tuesday. Taco Bell had said that Taco John’s attempt to protect its trademark phrases was “not cool,” and that the commonly used phrase “should be freely available to all who make, sell, eat and celebrate tacos.” Because Taco John’s owns the trademark, other companies must ask permission from Taco John’s to use the phrase. Patent and Trademark Office to cancel the trademark “Taco Tuesday,” which Taco John’s owns, reports CNN. Taco John’s has responded to Taco Bell’s petition to the U.S. The fight over the phrase “Taco Tuesday” is anything but over.
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